PressPlay TV, India’s largest and first ‘Online + Offline’ Independent OTT (Over the Top) platform today announced the launch of its iPhone App )
Enhanced User base & engagement
Beyond Bollywood – Boon for upcoming original content producers
PressPlay TV is innovating not just in the way the content is being delivered but also in the kind of content being offered to users. While offering the regular fare of movies and TV shows, PressPlay TV is spreading its content footprint to ‘Beyond Bollywood’. With more than a million users per month and high time spent per user, it (PressPlay TV) is an ideal platform for upcoming unconventional/original content producers to showcase their videos. The PressPlay TV Hotspot network, already 3000 (going to be 10,000 soon) strong, is engaging users across mobile platforms. The company is already delivering highly localized content across geographies, keeping in view the audience preferences. With the launch of iPhone app the Apple (iPhone) users can continue enjoying their favorite videos after they de-board the train, bus or get out of the Hotspot range.
Increasing content depth
The company has already firmed up licensing arrangements with various leading and upcoming content innovators viz The Viral Fever, Raghu Dixit Project, LiveFame, Fame, PopXO, Byju’s, Shudh Desi Endings, Sportskeeda TV, Lybrate, NewsMeme, Quick Reaction Team, The Better India, Purani Dilli Talkies, Quint, Phonebunch, Catch News, Kanak’s Kitchen etc. Big names like Lehren TV, Sun Network, Sony India, NDTV Gadgets, Fever 104 FM, Autocar etc. are also featuring on the PressPlay TV platform. All in all users get a comprehensive package that includes videos ranging from 2 minutes snackable ones to the hours long TV shows, movies, trending internet videos, news, sports, fashion, comedy and content from all other popular genres, are just a click away.
Just ‘Click’ for your Favorite ‘Flick’:
The company is backed by Sequoia Capital and is one of the fastest growing startups in India. The company has already raised $2.2 Million as seed funding, one of the highest in India from Sequoia Capital.